QuikrHomes, the real estate vertical of Quikr, the cross category classifieds business, has merged with online real estate portal CommonFloor.com on January 7. After the launch of QuikrHomes four months ago, this is the fourth strategic move of Quikrin the real estate category.
The merger, which is slated to be complete over a period of two to three months, will provide CommonFloor.com access to Quikr’s 30 million consumers and harness the potential of the cross category nature of the platform, while QuikrHomes will benefit from CommonFloor’s structured data and domain expertise.
Talking about the merger, founder & CEO of Quikr, Pranay Chulet, said, “We see great synergies between us and CommonFloor. We both believe in creating businesses that are strong on growth as well as monetization and have a tremendous cultural fit. With a highly successful recent campaign, launch of industry defining Street Vision, and now today’s announcement, QuikrHomes is off to a great start in 2016. We expect this transaction to not only accelerate the growth of QuikrHomes, but also our other verticals.”
The co-founder and CEO of CommonFloor.com, Sumit Jain, said, “This merger creates a strong industry leader and gives us a very strong platform to grow the business further. Our obvious synergies will benefit consumers, property developers, as well as our real estate partners, who are all key to the progression of the online real estate ecosystem. We are excited about working together with the Quikr team and bringing more unique and compelling solutions to our consumers.”